Content Strategy

Content marketing is a core component to your digital presence. I’ll work with your existing team to build a content marketing strategy that enables your business to build credibility and trust with your target audience, and drive meaningful outcomes for your business.

Content marketing is a core component to your digital presence. I’ll work with your existing team to build a content marketing strategy that enables your business to build credibility and trust with your target audience, and drive meaningful outcomes for your business.

Discovery

Gaining a comprehensive understanding of your business, the market you're compete in and the customers you are targeting is critical to successfully implementing a content marketing strategy.

Keyword Research

The content you create should target your ideal customer personas and be aligned with your overall business objectives. We’ll begin by conducting a full review of your existing content, compare that with your competitors, and then fold in the keywords and phrases you want to rank for. We’ll then prioritize the list so we have a clear target to focus your content efforts on.

Keyword Selection

Our topic research project will provide a set of keywords that you aspire to rank for. From here we’ll conduct additional research to understand the popularity and ranking difficulty of each keyword. This data will inform a plan to target both short and long term wins.

Business Alignment

A successful SEO strategy is designed to build your brand into a trusted through leader in your area of expertise. We’ll develop a content plan to target the most valuable keyword phrases to drive your business objectives.

Measurement & Reporting

If you can’t measure it, you can’t improve it. We’ll build a tracking and reporting plan unique to your business so you can both measure the increase in traffic to your website, and the impact that growth has on your business.

© 2020 by Predictable Demand, LLC.